Free 10-day fan fest coming to Nicollet Mall
Nicollet Mall in downtown Minneapolis will be the site of the massive free, 10-day fan festival leading up to Super Bowl LII on February 4, 2018. The Minnesota Super Bowl Host Committee (MNSBHC) announced the news last week.
Events include a robust schedule of free concerts throughout the 10-day festival. Minnesota music legends Jimmy Jam and Terry Lewis have signed on to serve as Minnesota Music Ambassadors and to ensure that concerts will showcase the Minnesota Sound, with renowned local and national acts yet to be announced.
“It’s an honor to be a part of welcoming the eyes and ears of the world to our home state of Minnesota,” said Jimmy Jam and Terry Lewis. “We are proud to be a born and raised Minnesotan and even more proud to be able to showcase and share the wonderful gift of our music and culture with the world.
“From Bob Dylan to Prince, Minnesota’s musical legacy is like no other. We’re happy to be a part of bringing our local folks and families together to share in this celebration of our iconic music community.”
Super Bowl LIVE presented by Verizon will open daily, starting on Friday, January 26 at 4 pm through game day on Sunday, February 4. The festival will stretch six blocks on Nicollet Mall, from South 12th Street to South 6th Street, with each block offering unique and exciting Super Bowl opportunities. Fans will see larger-than-life ice sculptures, national broadcast sets, and the Verizon Up Stage at Ice Mountain, where both local and national acts will perform throughout the free 10-day festival.
There will also be additional exciting events across the city, including Super Bowl Experience Driven by Genesis, an NFL’s interactive theme park which will be located at the Minneapolis Convention Center.
“From our Minnesota Sound and outdoor winter sports to our creative cuisine and nightlife, Nicollet Mall will be a shining example of our Bold North lifestyle,” said Maureen Bausch, CEO of the MNSBHC. “With a northern city hosting the Super Bowl, we are leaning into what makes Minnesota unique.”
Not all of the fun will be reserved for the outdoors, however. MNSBHC planners announced that the Dayton’s Project, will be activated during the 10-day Super Bowl festival, transforming into a fan engagement space for visitors.
Said Mayor Betsy Hodges, “Minneapolis is a jewel of a city on our country’s greatest river, with a vibrant, 24-hour downtown that puts world-class dining, a state-of-the art downtown stadium and entertainment options at your fingertips. And that’s why I’m sure everyone who visits us for Super Bowl LII will plan to visit again soon.”
Expect more announcements and details from the MNSBHC about SuperBowl LIVE presented by Verizon, including details of the musical lineup, in the coming weeks. Visit http://bit.do/SuperBowlLive for updates.
—Information provided by Minnesota Super Bowl Host Committee