Free 10-day fan fest coming to Nicollet Mall
Nicollet Mall in downtown Minneapolis will be the site of the massive free, 10-day fan festival leading up to Super Bowl LII on February 4, 2018. Events include a robust schedule of free concerts throughout the 10-day festival.
Minnesota music legends Jimmy Jam and Terry Lewis have signed on to serve as Minnesota Music Ambassadors and to ensure that concerts will showcase the Minnesota Sound. At a Dec. 1 press conference in Minneapolis, the hitmaking duo announced that several artists with personal and professional ties to Prince are confirmed to perform and are expected to honor the late Minnesota-born icon.
The Revolution, Sheila E. and Morris Day and the Time will perform on Monday, January 29 at the Verizon Up Stage at Ice Mountain to be located on Nicollet Mall at 8th street. This evening, dubbed ‘Prince Night,’ will conclude with a community sing-along of Prince’s legendary song ‘Purple Rain.’
Select ‘Prince Night’ performances will be shown on NFL Network, ESPN2, and NBC Sports Network as part of their telecast of Super Bowl Opening Night fueled by Gatorade from Xcel Energy Center in Saint Paul.
The Verizon Up Stage at Ice Mountain will formally open on Friday, January 26 with Tony Award-winning icon Idina Menzel performing the song “Let It Go,” from the Disney movie Frozen.
Other artists announced as performers include Bob Mould, Cobi, Dessa, Esera Tuaolo, the former Minnesota Viking who was recently a competitor on NBC’s The Voice, The Jayhawks, The Jets, Mint Condition and Stokley, New Power Generation (NPG), New Power Soul, Soul Asylum, Sounds of Blackness, The Steeles, Stokley Williams, The Suburbs and VocalEssence.
Starting on Friday, January 26 and each day following in the lead-up to Super Bowl LII on Sunday, February 4 various musical acts will perform free concerts for guests of Super Bowl LIVE presented by Verizon. Daily line-ups and schedules will be organized largely based on genre, such as country, rock, gospel, hip hop, reggae and soul. Schedule line-up and details will be confirmed on a continuous basis in the days ahead. Fans should stay tuned to www.mnsuperbowl.com/sblive for the latest information about the many activities throughout the 10-day festival.
“It’s an honor to be a part of welcoming the eyes and ears of the world to our home state of Minnesota,” stated Jimmy Jam and Terry Lewis. “We are proud to be a born and raised Minnesotan and even more proud to be able to showcase and share the wonderful gift of our music and culture with the world.
“From Bob Dylan to Prince, Minnesota’s musical legacy is like no other. We’re happy to be a part of bringing our local folks and families together to share in this celebration of our iconic music community.”
There will also be additional exciting events across the city, including Super Bowl Experience Driven by Genesis, an NFL’s interactive theme park which will be located at the Minneapolis Convention Center.
“From our Minnesota Sound and outdoor winter sports to our creative cuisine and nightlife, Nicollet Mall will be a shining example of our Bold North lifestyle,” said Maureen Bausch, CEO of the MNSBHC. “With a northern city hosting the Super Bowl, we are leaning into what makes Minnesota unique.”
Not all of the fun will be reserved for the outdoors, however. MNSBHC planners announced that the Dayton’s Project, will be activated during the 10-day Super Bowl festival, transforming into a fan engagement space for visitors.
Said Mayor Betsy Hodges, “Minneapolis is a jewel of a city on our country’s greatest river, with a vibrant, 24-hour downtown that puts world-class dining, a state-of-the art downtown stadium and entertainment options at your fingertips. And that’s why I’m sure everyone who visits us for Super Bowl LII will plan to visit again soon.”
Expect more announcements and details from the MNSBHC about SuperBowl LIVE presented by Verizon, including details of the musical lineup, in the coming weeks. Visit http://bit.do/SuperBowlLive for updates.
—Information provided by Minnesota Super Bowl Host Committee