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New book examines race and the NBA after ‘Palace Brawl’

 

 

 

Selling the NBA to a White fan base historically has been a challenge. First it was seen as second class to college basketball. Then came Black players in the late 1950s. Later, the growing Black rank-and-file were being seen as nothing more than drug users during the 1970s. Then came Earvin Johnson and Larry Bird in the 1980s; that temporarily brought new “team-first, me-second” notoriety to the NBA. Continue Reading →

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