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National, local controversy greets opening of new state health exchange

Critics say Paul Bunyan and Babe the Blue Ox ad campaign misfires with communities of color
By Charles Hallman

Staff Writer


MNsure, the state’s health insurance exchange program, debuted the signup process on October 1. Officials during an October 4 conference call with reporters, including the MSR, estimated that 5,000 accounts were opened during the first week. “We think it’s been going very well,” remarked MNsure Executive Director April Todd-Malmlov. She added that many people did “anonymous shopping” but did not disclose specific numbers. “Minnesota is unique,” said Todd-Malmlov. Continue Reading →

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