How to better promote the WNBA
Although it’s America’s longest running women’s pro league, the Women’s National Basketball Association (WNBA) is still seen by too many as below major league status. The MSR talked about this and related issues with coaches, players, analysts, fans and league officials throughout the league’s 17th season; their insights are included in this multi-part series on the WNBA.
The WNBA has over the course of its existence used season-long promotions that frankly bombed. “We Got Next” and posing star players in evening gowns are just two sad examples. Prior to last spring’s draft, the W launched a new logo as part of what League President Laurel Richie called its “rebranding initiative.” Then came its “3 To See” campaign, for which the president credited ESPN with the season-long theme. Continue Reading →