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Big changes called for in women’s college hoops

 

 

 

It isn’t yet “broken,” but according to new Big East Commissioner Val Ackerman, she has learned through 100-plus interviews that “There is a desire for change” in women’s college basketball. “Now is the time for people to really come to grip with that,” believes the WNBA’s founding president and USA Basketball’s first female president, who last month released her “white paper” that specifically focused on five areas: vision, post-season, the game itself, the business side, and how the sport currently is governed and managed. “I spoke with a horde of people” including her former league, NBA, USA Basketball and marketing types, explains Anderson. “I [also] had my own thoughts and observations.”

The entire report is on the NCAA website, but several of Ackerman’s “specific recommendations” I wholeheartedly agree with include: changing the current Women’s Final Four format back to Friday-Sunday; holding it at the same site for multiple years; and adopting a more aggressive promotional strategy. She also strongly suggests that the sport must look at making some changes in the next six to 10 years, especially in finding successful ways to generate revenues as too many college programs are losing money. Continue Reading →

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