Diversity Census

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Who’s honing Twin Cities’ media focus? Blacks in management still a rarity in local television, radio news

By Charles Hallman

Staff Writer


Blacks are barely represented on the air and in management at Twin Cities television and radio stations. The MSRrecently examined four local station websites — WCCO (Channel 4), KSTP (Channel 5), KMSP (Channel 9), and KARE (Channel 11) and found:

WCCO: one Black female anchor, one Black anchor/reporter, one Black reporter

KSTP: No Blacks

KMSP: One Black reporter

KARE: No Blacks

The MSR also examined KSTP and WCCO Equal Employment Opportunity (EEO) Public File Reports for the December 1, 2010 to November 30, 2011 reporting period — the Federal Communications Commission (FCC) requires that these reports are publicly available. KSTP-TV filled 38 full-time openings, including two meteorologists and three reporters. The station also reported the Council on Black Minnesotans, the St. Paul Urban League, Minneapolis Urban League, the Minneapolis NAACP chapter and the National Association of Black Journalists (NABJ) as among its recruitment sources. Continue Reading →

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