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Social media football fans analyzed


Blacks love pro football — I know some who treat the NFL like a religion. But how

many are really considered so-called “real fans” who follow their favorite team or teams even if they don’t go to games. A Chicago-based social media analytics firm recently answered this question with data that shows gender, age, income and racial background of NFL fans. StatSocial examined over 50 million social media users from 60 different sites and put together a top-down listing of NFL teams. “We looked at every single person [who uses social media], all the different races and ethnicities” in compiling the reported data, said CEO Michael Hussey in a recent MSR phone interview. His firm found only 12 percent was Black, and a similar percentage was Latino. Continue Reading →

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