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Ad campaign highlights achievement gap

 

By James L. Stroud, Jr.

Contributing Writer

 

In April 2012, the Robins, Kaplan, Miller & Ciresi Foundation for Children (RKMC) unveiled a public service campaign aimed at bringing more attention to the Black-White educational achievement gap problem in Minnesota and a focus on solutions that have worked towards closing it. The campaign has included skyway banners, print, online and radio ads. According to Doug Stone, public relations consultant for RKMC, “This media campaign is more like a community call to action, and the RKMC’s efforts to address the achievement gap began long before now.”

RKMC was started by Robins, Kaplan, Miller & Ciresi L.L.P., which is a national trial law firm that has been in business for 75 years, with over 250 attorneys in Minneapolis, New York, Los Angeles, Atlanta, Boston and Naples, FL. Although RKMC has been operating since 1999, it doesn’t have a regular staff and relies on their partnership with the Minneapolis Foundation for administrative support. Since the RKMC was formed in 1999, “it has awarded more than $10 million in grants to educational programs and community organizations and another $3 million to social justice and public health programs,” Stone says. Continue Reading →

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