jim petersen

Recent Articles

The WNBA: where it’s been, where it’s going

How to better promote the WNBA


Although it’s America’s longest running women’s pro league, the Women’s National Basketball Association (WNBA) is still seen by too many as below major league status. The MSR talked about this and related issues with coaches, players, analysts, fans and league officials throughout the league’s 17th season; their insights are included in this multi-part series on the WNBA.  

The WNBA has over the course of its existence used season-long promotions that frankly bombed. “We Got Next” and posing star players in evening gowns are just two sad examples. Prior to last spring’s draft, the W launched a new logo as part of what League President Laurel Richie called its “rebranding initiative.” Then came its “3 To See” campaign, for which the president credited ESPN with the season-long theme. Continue Reading →

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Lynx players, coaches, fans reflect on championship run










Monday’s Minnesota Lynx championship celebration looked more like a bon voyage send-off, especially given that every player soon will leave for off-season overseas jobs. “It’s awesome having our fans out here and be able to say good-bye to them,” said Lynx guard Monica Wright, who heads to South Korea by month’s end.  

Added Israel-bound rookie Sugar Rodgers of her first overseas assignment, “I’m going down to take care of a little business, to see my family before I head out.”


“It’s a long off season, and I will miss this group,” noted Maya Moore, who will play again in China. Mounds of confetti became a temporary asphalt blanket on Monday as the procession that carried the 2013 WNBA Champions Lynx moved slowly along Nicollet Avenue, with adoring fans providing escort as they made their way to their downtown Minneapolis basketball home. There, inside, a large crowd impatiently awaited the arrival of the only local pro team that boasts a championship trophy these days. Continue Reading →

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