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WNBA joins effort to build Black girls’ self-esteem

 

 

By Charles Hallman

Staff Writer

 

The Women’s National Basketball Association (WNBA) and Procter & Gamble last week announced a new partnership that solely focuses on Black girls. My Black Is Beautiful was started in 2007 by the Procter & Gamble (P&G) Company, and in April they released Imagine a Future, a 30-minute documentary on Black women in America and Africa. A program of the same name was started as well and now will connect with the WNBA, the world’s longest running women’s professional team sports league, where over three-fourths of the players are Black females. “It’s a slam dunk,” said P&G North America Brand Operations Director Julie Eddleman in a July 22 press release. Although the specifics have yet to be released, the WNBA-P&G partnership will be woven into the league’s WNBA Cares program. Continue Reading →

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