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Putting the ‘Black’ in Black Friday

By Ron Daniels

Guest Commentator

 

The Christmas season provides an excellent opportunity for Africans in America to engage in a season of resistance. The corporate retail establishment in this country is heavily dependent upon this season for consumers to participate in a frenzy of buying to buttress their bottom line. The unofficial kick-off of the “shop until you drop” season is the Friday after Thanksgiving, which is called Black Friday. This is the day corporate retail giants begin an all-out effort to induce, seduce, bribe and otherwise “persuade” consumers to buy enough goods to enable companies to “break into the black” — achieve profitability for the year. Unfortunately, the sons and daughters of formerly enslaved Africans in America, who complain about the oppressive conditions of stop-and-frisk, joblessness, the War on Drugs, crime, violence, fratricide, and the murder of unarmed Black men such as Trayvon Martin and Black women such as Renisha McBride are not immune to the seductive appeal of the Christmas season. Continue Reading →

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