Year in Sports Media Report

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Nielsen report reveals racial divide in sports media viewership

Blacks, Latinos and Asians on average spent more time visiting sports sites on the computer and watching sports videos on the computer last year than the U.S. average, says a new Nielsen report. Nielsen’s 2013 Year in Sports Media Report found that “television is not the only medium where sports consumption is on the rise. The average amount of time spent visiting sports sites and accessing sports content on mobile phones in April 2013 increased by double digits compared to 2012.”

It also showed a 10-year growth in sports programming from 35 billion available hours in 2003 to over 116 billion in 2013. Sports consumption by Blacks, Latinos and Asians, however, fluctuated last year in the following three categories examined last year, according to the Nielsen report.  

Visiting sports sites on a computer (hours:minutes)

• April 2013: U.S. (1:25); Blacks (2:12); Asians (1:47); Whites (1:19); Latinos (1:02)

• September 2013: U.S. (1:45); Asians (1:56); Whites (1:47); Blacks (1:45); Latinos (1:17)

 

Watching video on a sports site on a computer

• April 2013: U.S. (35 mins.); Blacks (46 mins.); Asians (43 mins.); Latinos (36 mins.)

• September 2013: U.S. (36 mins.); Asians (1:05); Blacks (47 mins.); Whites (33 mins.); Latinos (30 mins.)

 

Accessing sports content on a smart phone

April 2013: U.S. (1:08); Latinos (1:31); Whites (1:10); Asians (1:00); Blacks (44 mins.)

September 2013: U.S. (1:32); Latinos (1:45); Asians (1:42); Whites (1:35); Blacks (1:15)

 

Watching sports on TV

The Nielsen report also broke down fan viewing demographics by race/ethnicity. Continue Reading →

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