• Advertise
  • Donate
  • Subscribe
    • Become a print subscriber
    • Sign up for e-Newsletter
    • e-Editions
Thursday, September 28, 2023
No Result
View All Result
Minnesota Spokesman-Recorder
  • News & Features
    • National
    • Local
    • Special Editions
      • MLK Legacy
      • Black History Month
      • The MSR Celebrates Women’s History Month
  • All Sections
    • Opinion
      • Mellaneous by Mel Reeves
      • Word on the Street
      • Reaching Out From Within
    • Health + Wellness
      • Women’s Wellness
      • Parenting Today
      • Minnesota Cancer Alliance Breast Cancer Gaps Project
    • Sports
      • Timberwolves/NBA
      • Lynx/WNBA
        • 20 in 20
      • Twins/MLB
      • MN Wild/NHL
      • Vikings/NFL
    • Business
      • Small Business Month Celebration
      • Black Business Spotlight
      • Finances FYI
    • Arts + Culture
    • Photo Galleries
      • Photo of the Week
    • MSR Forefront Digital Roundtable Series
      • MSR Forefront Highlights
    • Go Green
    • Education
    • Bulletin
    • Jobs & Notices
      • Legals
      • Announcements
  • Events
    • Submit an event!
  • Obits
  • Sister Spokesman
  • e-Editions
Minnesota Spokesman-Recorder
  • News & Features
    • National
    • Local
    • Special Editions
      • MLK Legacy
      • Black History Month
      • The MSR Celebrates Women’s History Month
  • All Sections
    • Opinion
      • Mellaneous by Mel Reeves
      • Word on the Street
      • Reaching Out From Within
    • Health + Wellness
      • Women’s Wellness
      • Parenting Today
      • Minnesota Cancer Alliance Breast Cancer Gaps Project
    • Sports
      • Timberwolves/NBA
      • Lynx/WNBA
        • 20 in 20
      • Twins/MLB
      • MN Wild/NHL
      • Vikings/NFL
    • Business
      • Small Business Month Celebration
      • Black Business Spotlight
      • Finances FYI
    • Arts + Culture
    • Photo Galleries
      • Photo of the Week
    • MSR Forefront Digital Roundtable Series
      • MSR Forefront Highlights
    • Go Green
    • Education
    • Bulletin
    • Jobs & Notices
      • Legals
      • Announcements
  • Events
    • Submit an event!
  • Obits
  • Sister Spokesman
  • e-Editions
No Result
View All Result
Minnesota Spokesman-Recorder
No Result
View All Result

Family fun blossoms into family business

by Paige Elliott
January 11, 2019
39
SHARES
782
VIEWS
Share on FacebookShare on LinkedIn
(l-r) Sarai Lewis, Andy, (a Games by James manager), and Mark Lewis \\ Submitted photo

Family gatherings have proved fruitful for the Lewises. With the launch of their Pick Your Brain board game, the Minnesota-based family has turned its love for trivia into a budding enterprise.

The multi-category, knowledge recall game, created by family matriarch Celeste Lewis, was launched in the fall of 2018 and is now stocked in various stores in the Twin Cities. Below, Mark Lewis (ML), the game’s CEO, spoke with the MSR about its origins and inspiration.

MSR: What is the genesis of the Pick Your Brain board game? How did it come to be?

Celeste Lewis

ML: My mother (Celeste Lewis) who is 83 going on 84 — it’s her concept. We’d get together at her house and she’d want to play a game, but she didn’t have Monopoly or any kind of board game to play, so she came up with this concept.

It started out as all of us sort of writing down how many TV shows we know. That’s how it all developed… We started playing the game at home. We’d come up with a topic and we’d see who could guess the most items on the topic.

- ADVERTISEMENT -

MSR: So, how did it go from a family game to something you put on the marketplace?

ML: Well, we saw how much fun we would have with it, you know, coming up with the topics and some of the ribbing and the teasing and back and forth between family members — all in good humor and fun. And we were like, wow, there’s really nothing out there like that! Let’s take a run at this thing and see if there’s interest in the marketplace.

So, we did some research and figured out how we could market this, and have it distributed. And, I have a long history and background in demand creation [introducing new products to the market].

A number of us family members have a background in certain areas — for example, Erick, my brother, and his daughter Sarai. She did all the artwork and designed the packaging that’s on the box. She’s 18 years old and in college and has been doing [graphic design] for a long time.

And Erick is an entrepreneur and is always coming up with ideas. He brought together a lot of the elements that needed to be done, working with the different vendors, manufacturers and so on to produce the items of the game. He and I together then went out and started pitching it to different distribution channels.

- ADVERTISEMENT -

MSR: What are some of those distribution channels?

ML: Right now, our largest distribution channel is the Games by James organization [all eight stores, including Air Traffic Toys and Games] that’s in a number of the malls here in the Twin Cities, and one mall in Wisconsin and one in St. Cloud…

One of the things that we wanted to do, because of all the traffic in the malls, is we’d go out and do demos in Games by James stores, introduce our game, and have people play it. And every time that we went to a location [to do a demo] we’d sell out in a two- to three-hour window.

MSR: So how is the game played?

ML: The box contains various topic cards with over 208 different topics. You try to list as many items of a chosen topic… The first person [who gets] up to 100 points wins. It’s about 45 minutes to play a complete game. It doesn’t tie up the whole day, you know, and you get a lot of laughter and teasing and all that; it is contagious that way.

- ADVERTISEMENT -

The topics can be something as simple as colors — because the game is for [ages] eight and up and for the whole family — to cartoon characters, periodic table elements and different state parks, to name a few. We also have one that asks you to name as many Prince songs as you can. It’s a game that we take a lot of pride in, and we list on the cover that it was created in Minnesota.

Pick Your Brain is billed as a game for the entire family. \\ Submitted photo

MSR: What else sets this game apart from others on the market?

ML: There aren’t games like this that we’ve been able to find — and we researched and sat down and talked with the marketing director at Games by James. There’s no game currently that is as inclusive for the whole family and age groups and range of topics. If you’re looking for a family party trivia-type game, there’s no comparison.

MSR: Are there plans for a mobile app?

ML: We have an app [in the works]; it’s about 80 percent complete right now.

- ADVERTISEMENT -

MSR: So, what’s next for the game? What are your plans for the future?

ML: We have received an official email from Games by James to carry the game permanently. They told us it was a huge success.

The other boutique locations where we’ve had the game [Heroic Goods and Games in South Mpls., Gathered Goods in Excelsior, and four Dreamers Vault stores] sold out during the holiday season, and that was without us doing demos…

We have ideas; there’s always room to grow, so we can do the next iteration with different topics. We’d like to see it at schools, nursing homes and assisted living places to try to bring some joy there, and hospitals, children’s hospitals. We’re just looking to introduce people to the game and try to, you know, bring a smile to their faces. That’s the purpose and passion behind it.

You can purchase Pick Your Brain games by going to pickyourbraingame.com or at various Games by James stores.

Support Black local news

Help amplify Black voices by donating to the MSR. Your contribution enables critical coverage of issues affecting the community and empowers authentic storytelling.

Donate Now!

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Like this:

Like Loading...
ADVERTISEMENT
Previous Post

St. Mary’s asst. coach doing what she loves

Next Post

Focus on the gov’t shutdown, not Israel boycotts

Paige Elliott

Paige Elliott is the digital editor at the Minnesota Spokesman-Recorder.

You Might Also Like

Minneapolis Black Business Week panel discussion highlights (video + photos)
Local

Minneapolis Black Business Week panel discussion highlights (video + photos)

Minneapolis to celebrate Black Business Week July 24-30
Local

Minneapolis to celebrate Black Business Week July 24-30

First ‘Black Entrepreneurs Day’ scheduled at State Capitol
Business

First ‘Black Entrepreneurs Day’ scheduled at State Capitol

Blackout Day
Community Profiles

Mpls. entrepreneur to launch Black online marketplace in conjunction with Blackout Day

Black Business Spotlight: Wendy’s House of Soul
Black Business Spotlight

Black Business Spotlight: Wendy’s House of Soul

6 Reasons to Support Black-Owned Businesses
Business

6 Reasons to Support Black-Owned Businesses

Next Post
Focus on the gov’t shutdown, not Israel boycotts

Focus on the gov’t shutdown, not Israel boycotts

  • Facebook
  • Instagram
  • Twitter
  • YouTube
ADVERTISEMENT

Upcoming Events

Sep 12
September 12 @ 6:30 pm-December 18 @ 9:30 pm Recurring

Vic Volare Presents MUSIC FOR MARTINIS ft: Vic’s Fabulous Nightclub Academy

Sep 28
7:30 pm-9:30 pm Recurring

Ayodele Casel Rooted

Sep 30
9:00 am-1:00 pm Recurring

Cars and Caves

Sep 30
10:00 am-12:00 pm

dem Blessings for Parents: A Morning of Creative Nourishment with Sharon Bridgforth

View Calendar
ADVERTISEMENT
ADVERTISEMENT

Read our latest e-Edition!

ADVERTISEMENT
ADVERTISEMENT

Subscribe

  • Home/Office Delivery
  • Weekly e-newsletter
  • e-Editions

Support

  • Donate
  • Subscribe
  • MSR Newsstand Locations

Connect

  • About
    • MSR Staff
  • Contact
  • Send a news tip
  • About
  • Privacy Policy
  • Terms

© 2023 Minnesota Spokesman-Recorder

No Result
View All Result
  • News & Features
    • Local
    • National
  • All Sections
    • Arts & Culture
    • Health & Wellness
      • Women’s Wellness
      • Parenting Today
      • MN Cancer Alliance Breast Cancer Gaps Project
    • Business
      • Black Business Spotlight
      • Finances FYI
      • Small Business Month Celebration
    • Opinion
    • Sports
  • Events
  • Obits
  • Sister Spokesman
  • Donate
  • Subscribe

© 2023 Minnesota Spokesman-Recorder

 

Loading Comments...
 

    %d bloggers like this: