Credit: Courtesy

Minnesota hip-hop artist Nur-D, one of the Twin Citiesโ€™ most recognizable independent performers, is rallying the community to help save Fair Play Entertainment, the recording studio he co-founded with longtime collaborator DJ Hayes. The South Minneapolis space has become a creative home for local musicians, first-time artists, and community storytellersโ€”but now faces possible closure unless $8,000 is raised by January 2026.

Nur-D, who burst onto the scene after winning City Pagesโ€™ โ€œPick to Clickโ€ in 2019, said Fair Play was built from a simple vision: to make music production accessible to everyone. โ€œWe wanted to create a place where artists and producers both feel respected and encouraged to create without financial barriers,โ€ he said.

Built quite literally by handโ€”with help from DJ Hayesโ€™ fatherโ€”the studio quickly became a hub for emerging voices in Minnesotaโ€™s music scene. Since opening, it has welcomed rappers, singers, voice actors, and commercial clients. Itโ€™s also where Nur-D recorded his most recent album, Chunkadelic.

Despite the studioโ€™s growing reputation, rising costs have made operations difficult to sustain. โ€œWhile this year has been amazing, that doesnโ€™t always translate to the bank account,โ€ Nur-D shared. โ€œEither I can pay my rent, or we can keep the doors open.โ€

A Studio for the People

Credit: Courtesy

Fair Play Entertainment has earned praise for its affordability and community-centered mission. Studio rates start at $20 an hour for self-recording sessions and $40 an hour with an engineerโ€”well below industry averages. That accessibility has turned the studio into a launchpad for new voices.

Local artist Kalina, for example, recorded her first-ever song entirely in Hmong at the studioโ€”a milestone DJ Hayes described as โ€œa full-circle example of what Fair Play is all about.โ€

The space has also hosted Minnesota acts like Lt. Sunny and MPLS Drew, providing both new and experienced artists with a space to create freely and without judgment.

โ€œMusic should be a right, not a privilege,โ€ Nur-D said. โ€œWhen people have space to create, they find their voiceโ€”and thatโ€™s something our community needs more of, not less.โ€

Raising $8,000 to Keep the Dream Alive

Nur-D and DJ Hayes are asking supporters to help raise $8,000 to cover rent and operating costs through the winter. Nur-D has already reinvested much of his own income into keeping the studio afloat, but now hopes the same community that inspired Fair Play will step in to sustain it.

โ€œIf even half of our followers gave $2, weโ€™d be good,โ€ he said. โ€œSometimes what feels impossible just needs enough people believing in it together.โ€

Fans and supporters can help in several ways:

  • Book studio time: Visit fairplayentertainment.org to schedule sessions.
  • Join Nur-Dโ€™s Patreon: Starting at $2 per month, members receive exclusive music and behind-the-scenes content.
  • Shop the merch store: Proceeds from limited-edition apparel help fund studio operations.
  • Donate directly: Contributions can be made via PayPal, Venmo, or CashApp through Fair Playโ€™s official social pages.

For Nur-D, Fair Play Entertainment represents more than a studioโ€”itโ€™s a symbol of accessibility and community power.

โ€œIโ€™d rather hear a thousand songs from people who could only afford $20 than one song that cost $500 an hour,โ€ he said. โ€œBecause then youโ€™re hearing real stories from real people.โ€

As Minnesota continues to nurture its legacy of musical innovationโ€”from Prince to Jimmy Jam & Terry Lewisโ€”Nur-D sees Fair Play as part of that lineage. โ€œWe want to make sure the next generation has a space to create, grow, and be heard,โ€ he said. โ€œThis is a studio for the community. And with your help, it will stay that way.โ€

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