Jamal Bryant, senior pastor of New Birth Missionary Baptist Church in Georgia, is leading a 40-day boycott of Target stores in response to the company’s decision to scale back its diversity, equity, and inclusion initiatives.
Black consumers
Target Takes a Hit: $12.4 Billion Wiped Out
Target Corporation’s decision to scale back its diversity, equity, and inclusion efforts has led to a $12.4 billion decline in its stock value and significant backlash from its Black consumer base, with calls for a “40-Day Target Fast” and a Black Consumer Advisory from the NAACP.
National Blackout Day: A Show of Black Economic Power
Black communities will participate in National Blackout Day on February 28, 2025, to protest corporations that have abandoned their commitments to diversity, equity, and inclusion, by boycotting and taking their purchasing power elsewhere.
Black Entrepreneurs Day at the Capitol
Black business owners and supporters gathered at the Minnesota State Capitol to discuss the power of cooperative economics and how to reclaim the legacy of economic independence in the Black community.
NNPA launches campaign to hold companies accountable for DEI rollback
The National Newspaper Publishers Association has launched a national public education campaign to address the rollback of Diversity, Equity, and Inclusion programs by several major corporations, calling on Black consumers to reconsider where they spend their money and demand accountability from these companies.
