In her September 7 press conference transcripts, Borders seemed to dance around nearly every topic asked by reporters in Seattle, where the 2018 Finals began.
Lisa Borders
Shifting the WNBA season to fall/winter a bad idea
Since assuming office in 2014, NBA Commissioner Adam Silver seemingly likes to sow seeds of doubts about the WNBA’s future at inopportune times.
W pres plays it safe in Seattle
This series will cover the WNBA’s 21st season with at least one story on the league weekly from the season’s May 13 opening to its closing on September 3 and through the 2017 playoffs. SEATTLE — Women’s rights are the civil rights of today, declared WNBA President Lisa Borders. All well and good, but her […]
Looking ahead, WNBA league pres says, ‘The work is not over.’
For 20 weeks, to commemorate the WNBA’s 20th season (the MSR having covered each season), the MSR sports section will feature a column or article on the W in our “20 in 20” series. This week: the next 20 years. History was made earlier this year when for the first time a Black individual pro […]
WNBA president says failure can place you on the path to success
Women and girls are empowered in so many ways, but they must recognize and use their voices and power. Top women executives, including WNBA President Lisa Borders, stressed this on a panel held during the Minnesota Lynx’s first “We Are Women Night” August 28. Borders, Land O’Lakes Group Executive VP and COO Beth Ford, Target […]
WNBA president encourages players to continue speaking out
WNBA President Lisa Borders said she is encouraging players to continue making their voices heard on current issues. Last month Borders fined New York, Indiana and Phoenix players for violating league uniform rules after they wore black T-shirts in protest of recent police shootings, as well as the shooting of Dallas police officers. But the first-year league […]
A ‘simple’ job: marketing the WNBA
It’s not often when the head of a pro sports league is seen taking selfies and glad-handing with common fans, sitting among them as well. Or fist bumping this reporter and politely correcting him afterwards on the proper way of flashing the “W.”
