Women’s sports are on track to generate a record-breaking $2.45 billion in revenue in 2025, driven by new investments, star power, and increased visibility across media and marketing channels, with basketball and soccer leading the way.
women’s sports
Posted inBusiness
A new era for women’s sports bars: From six to two dozen in one year
In 2025, nearly two dozen women’s sports bars are expected to open across the US, reflecting a cultural shift in support for women’s sports and creating inclusive environments that amplify the talent and stories of women athletes.
Posted inSports
Game-Changer or Pocket Change? The Battle for Equal Pay in Women’s Sports
Women’s sports are experiencing a golden era of growth, but the financial disparities remain staggering, with the highest-paid female athletes earning a fraction of what their male counterparts make, and Black women athletes facing an even wider pay gap.
Posted inSports
Unrivaled co-founder Napheesa Collier overcame setbacks. Now the league is attracting big-name investors
Unrivaled, a 3-on-3 women’s basketball league founded by WNBA stars Napheesa Collier and Breanna Stewart, has gained traction and attracted major investors such as Stephen Curry, Michael Phelps, Giannis Antetokounmpo, and Coco Gauff, with a $35 million Series A round and major sponsorship deals.
Posted inSports
Is the WNBA media rights deal a fair valuation?
The WNBA has announced a new media rights deal with Disney, NBCU, and Amazon that will distribute more than 125 regular-season and playoff games nationally each season.
Posted inSports
Meet the Minnesota journalist who pioneered covering women’s sports
Charles Hallman, a journalist for the Minnesota Spokesman-Recorder, continues to bae honored for his coverage of women’s sports.
Posted inSports
Athletes Unlimited expands pro opportunities
‘My leadership skills have gone up, and my voice, my true authentic adult voice, has come out,’ said Taylor Reid.
Posted inWomen’s History Month
Women’s History Month Salute: Andrea Jenkins
‘Be yourself. And when you are authentic with yourself and those who you love, others will see and honor and respect that and will respond in time.’
Posted inSports
Sports report card finds racial hiring up, gender hiring down
‘We’ve been advocating for more diversity, and the NCAA has consistently said that the individual schools won’t agree to it.’
Posted inSports
Media coverage audits show gender gap persists
Of 474 sports stories total by both Twin Cities dailies, 135 covered women and 337 covered men.
Posted inFeatured, National, News
Racism, patriarchy taint Japan Olympics
Several Black female athletes have experienced issues ahead of the 2021 Olympics that has raised concerns of racism and patriarchy.
Posted inSports
Gender inequities in sports coverage still glaring
Men’s college basketball gets about twice as much coverage as women’s college basketball.
Posted inGophers/College, Sports
NCAA ‘March Madness’ sexism busted big-time
March Madness has always been an unequal experience of sorts in men’s and women’s college basketball. This year, the NCAA got called out big-time.
Posted inSports
Even without live sports, media disses women athletes
Women’s sports still can’t get equitable coverage, even with live sports on hiatus for nearly four months.
Posted inSports
Sexism in sports as prevalent as ever
Sports and their Joe Rockhead media types refuse to see women athletes in particular and women’s sports in general through non-judgmental, non-sexist eyes.
Posted inSports
Relentless and ready for the world: US Women’s National Team’s Crystal Dunn arrives in the Twin Cities
Crystal Dunn is part of the 2019 Women’s World Cup Champions U.S. national soccer team and looks forward to playing in the exhibition game in the Twin Cities on Sept 3.
Posted inLynx/WNBA, Sports
Keep talking W
Talking WNBA all year round, in-season as well as off-season, has historically been a dilemma for the majority-male mainstream sports media.
Posted inLocal & State, Lynx/WNBA, News, Sports
Lynx player hopes new WNBA, CBS TV deal leads to bigger checks
​The WNBA and CBS ​recently ​announced it would broadcast 40 WNBA games in prime-time and on weekends​ as part of a ​brand new multiyear deal between the league and the sports​. It all kicks off on May 25​.​
Posted inSports
Ladies hoopin’ to stay in shape
Names such as Pink Panthers, Sexy Foxes, Big Baller Babes, Oldies But Goodies, Rusty Pipes and Flaming Marshmallows are among the teams in the YWCA Women’s Basketball League.
Posted inSports
The MSR — leading the pack in women’s sports coverage
It’s been 45 years since the passage of Title IX, 20 years since the successful launching of the WNBA, and over two decades since the Williams sisters’ debut and dominance in tennis both singly and together, yet women’s sports coverage remains as imbalanced as ever. “Anyone can tell when you look at the sports pages,” […]