Outreach department works to reconcile cultural differences

 

By Charles Hallman 

Staff Writer

First of a two-part story

Minneapolis Mayor Betsy Hodges since her election nearly a year ago has made racial equity a cornerstone of her administration. The City Council earlier this summer approved her agenda, calling for all city departments to reduce racial disparities. Does this also include the Minneapolis Parks and Recreation Board (MPRB), which historically has struggled with diversity issues both internally and externally?

The MSR first published stories in 2012 on MPRB Black employeesโ€™ workplace discrimination investigated by the Minneapolis NAACP. Earlier this year, we received a copy of an email sent by Sixth District Commissioner Brad Bourn โ€œabout a morale crisis among many staffโ€ pointed out by a retired employee during a board meeting.

โ€œI think we have to fit in,โ€ said Bourn when asked how MPRB fits in Mayor Hodgesโ€™ racial equity plans. โ€œWeโ€™re a city that has been soโ€ฆdivided for so many years. It is time to address these issues.โ€

(l-r) Tom Godfrey, Michelle Kellogg and Cordell Wiseman Photo by Charles Hallman
(l-r) Tom Godfrey, Michelle Kellogg and Cordell Wiseman
Photo by Charles Hallman

โ€œWe obviously as an organization have work to doโ€ in creating racial equity at MPRB, states Superintendent Jayne Miller. โ€œI think we are making progress incrementally in some parts of our organization, and some [departments] are further along than others. I think it is partly [because] of the fact that it takes time to getโ€ฆthe City of Minneapolis, the Park Board and the employees within the Park Board to see this differently than where the Park Board operated through[out] its history.โ€

โ€œItโ€™s easier living in Minneapolis looking like me than it is looking like anyone else, or a newcomer to our community,โ€ says Commissioner Bourn. โ€œIโ€™m saying that from a point of privilege, a member of this board.โ€

The Park Board โ€œis a system that is hard to navigate for some folk. That can make some people uncomfortable,โ€ Bourn points out. โ€œI do think when people do learn how to navigate the system, the Park Board isโ€ฆresponsive. My concern is not enough people know how to navigate that system. Whose fault is that? Is it the fault of an organization that has a 1950 leadership structureโ€ฆ?โ€

โ€œThereโ€™s truth to that,โ€ says MPRB Community Outreach Director Cordell โ€œCorkyโ€ Wiseman on some communities of color members who donโ€™t always feel comfortable coming to city parks and centers. โ€œThere are cultural differences that often must be reconciled. Some persons donโ€™t fully understand what the Park Board does,โ€ he says: โ€œThatโ€™s also part of the disconnect [with] the Latino community, the Spanish community or Somali โ€” they donโ€™t understand our [registration] form. Different things mean different wording.

Brad Bourn Photo courtesy of MPRB
Brad Bourn
Photo courtesy of MPRB

โ€œWe want people to use our parks,โ€ Wiseman continues, โ€œbut that [also] mean sometimes there [should be] people that look like them that they can feel comfortable with staying.โ€

Miller says that the three-year-old community outreach and engagement department is helping to improve relations between city residents. The department is to build relationships with underserved communities and โ€œprovide equitable access to and use of parks, programs and information,โ€œ she points out. She and Wiseman together have worked on providing โ€œclarityโ€ about the department and its overall importance at MPRB as well.

โ€œThe Park Board is taking a real aggressive approach to outreach to the communities we serve to make sure that they know that we represent them,โ€ adds Wiseman. โ€œThatโ€™s the message we want them to know. We are aware that there are concerns and we are seriously taking the concerns, aggressively to address those. This is something we want to do and need to do.โ€

โ€œItโ€™s a critical timeโ€ to look at racial equity issues, says Michelle Kellogg, the community engagement manager. She adds, โ€œWorking with immigrant populationsโ€ in Minneapolis is very important โ€œbecause

Jayne Miller Photo by James L. Stroud, Jr.
Jayne Miller
Photo by James L. Stroud, Jr.

the region is changing so fast, and we need to make sure that programs and servicesโ€ฆtruly reflect the community.โ€

The Park Board then must learn โ€œwhat works in the Somali community and the Latino community,โ€ she adds, noting that now emergency information in other languages, as well as a multi-lingual phone system, is available: โ€œNot just post it in the languages on the website, but to get it out to the channels [so] that those communities receive that information as well. We also are working on some standard signage so when a pool is closed or a building is closed, or a pathway is flooded, how do we share that information in other languages as well.โ€

โ€œThere is a lot of work that we are doing with staff internally to prepare them, to make sure that we are consistentโ€ in serving the community, says Kellogg. This also means forming โ€œtrusting relationshipsโ€ with community residents and groups, especially communities of color, she says.

MPRB Community Outreach Supervisor Tom Godfrey said partnering this year with the Twin Cities Black Film Festival for their summer film series was successful. โ€œIt was something new and we reached out to them. We created a new theme this year โ€” โ€˜Movies That Inspireโ€™ โ€” where the main actors and actresses were non-Caucasian. It was well attended. We like to expand that for 2015.โ€

โ€œEverybody really wants to do a good job, and I donโ€™t think anyone wants to make anyone feel unwelcome,โ€ says Kellogg. โ€œThrough the [translation] phone lines and the information swap, we are trying to be more pro-active on the common things people are asking over and over.โ€

โ€œThere are some areas where weโ€™re progressing very well, and some areas where we are progressing very slowly,โ€ says the commissioner.

Racial equity โ€œneeds to be institutionalized in what we do every day,โ€ says Miller. โ€œAnything thatโ€™s new takes a while to take shape. It is going to take us years, in my opinion, because we are a very large organization โ€” a very spread-out organization โ€” to get to where I hope we would be, and where diverse communities would hope we would be.

โ€œI want the community to know how important this is to me personally, and how important it is for us as a parks and recreation system that we do this work. We are here at the park system to serve the residents of this community, and if we are not serving all of the residents of this community, we are not doing our job.โ€

โ€œThere is room to be self-critical and what do we need to do better,โ€ says Bourn. โ€œRight now we need to do some listening.โ€

Next: Some say MPRBโ€™s longstanding problems still exist.

Charles Hallman welcomes reader responses to challman@spokesman-recorder.com.

Reach the MSR staff at msrnewsonline@spokesman-recorder.com.