‘Imagine North’ — Thor launch celebrates new Northside narrative (photos)

Grand opening ceremony Atomic K/Rae Mackenzie Group

Thor’s grand opening block party inspires hope for change

Thousands packed the North Minneapolis intersection of Plymouth and Penn avenues Friday, September 14 for Thor Companies’ grand opening celebration of its Regional Acceleration Center (RAC).

The Imagine North Block Party featured live performances, including “Boo’d Up” singer Ella Mai and singer/actress Paris Bennett, along with youth activities, food trucks and building tours. The new center is now home to not only Thor Construction, but also Metropolitan Economic Development Association, Estes Funeral Home, the Minnesota African American History Museum, Sammy’s Avenue Eatery, and a Target Corporation incubator.

The facility’s designation as a RAC (Thor Chairman Richard Copeland’s initials) signals its developers’ intent that it serve as an economic engine for further investment in Northside business projects to “change the narrative” of this long-depressed section of the city.

Arrow through for more photos