TV One launches new channel aimed at women of color


TV One has launched CLEO TV, a new aspirational lifestyle and entertainment cable network targeting women of color.  Derived from the name of Egyptian queen Cleopatra, the new network seeks to curate and create short- and long-form programming centered around travel, home design, relationships, finances, cooking, talk shows, movies, docu-series, and sitcoms.

“CLEO TV offers a diverse mix of lifestyle and entertainment content through the unique lens of millennial and young Gen X women of color, an audience segment currently underserved,” said Michelle Rice, TV One General Manager, in a recent statement..

CLEO TV kicked off earlier this month with several original programs such as Just Eats with Chef JJ, starring Harlem-based Chef JJ who cooks with his celebrity and influencer friends, and New Soul Kitchen, starring Chef Jernard Wells and vegan chef Porsche Thomas, with more to follow in the coming months.

It has also acquired scripted digital and web series, including Giants and Sister Circle Live, along with syndicated sitcoms such as Eve and Girlfriends. Movies coming to the network include TV One’s original films Bobbi Kristina, Jean of the Joneses and Love Under New Management: The Miki Howard Story.

“The best part about CLEO TV is that program formats will be both a mixture of old and new school, and viewers will find shows that have a modern twist,” said Robyn Greene Arrington, TV On Vice President of Original Programming and Production. Arrington added that the new schedule will “provide lifestyle, empowerment and entertainment lineups that mothers and daughters can watch together.”

Beginning last week, CLEO TV is broadly distributed on Comcast Xfinity and Spectrum with additional affiliate distribution partners to be announced in the coming months.

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