Louis Hunter Credit: Courtesy of Trio

Local entrepreneur Louis Hunter became the owner of the Trio Plant-Based Restaurant in 2019, located near Uptown. At the foundation of Trio Plant-Based runs a racial justice narrative.

โ€œTwo and a half years ago I lost my cousin, Philando Castile,โ€ Hunter explained. โ€œAfter the day he got killed, there was a candlelight [vigil]. At the end of the candlelight, the community had shut down I-94. As a family, we was like, โ€˜Wow, letโ€™s go see this.โ€™ When we get there, we started chanting.โ€

The day after the protest, Hunter was unexpectedly stopped by the police and brought into custody. He said he was falsely accused of throwing a โ€œMolotov cocktailโ€ and was facing 20 years behind bars. โ€œI went to jail for two days and I was released to attend my cousinโ€™s funeral.โ€

โ€œI fought that case for two years,โ€ Hunter said, โ€œwith 30 supporters.โ€ Much grassroots organizing went on behind the scenes. Among those 30 supporters, Hunter connected with Sarah and Dan Woodcock.

Hunter endured an unexpected setback upon being arrested. โ€œWhen they arrested me, they took my vehicle. My vehicle was my landscaping vehicle. When they took my truck, they took my work.โ€

A week after he got out of jail, Hunter said, he lost his housing, job and vehicle. โ€œEverything I worked hard for was all goneโ€ฆ I persevered only through Christ, through God.โ€

Credit: Photo by Ashley Lauren

After the charges were dismissed, Hunter and the Woodcocks worked as a collective to open Trio Plant-Based Restaurant. The initial idea was to launch a food truck, but they chose to open a brick-and-mortar business in 2018.

The Woodcocks and Hunter launched their first pop-up at Breaking Bread Kitchen in North Minneapolis. That event went well, and the second was a major success. Trio Plant-Based experienced rapid success, Hunter said, because he placed an emphasis on creating tasty plant-based soul food. โ€œIn four hours we made $6,000.โ€

After hosting successful pop-ups that drew large crowds, the owners approached NEON and launched a Kickstarter (an online platform for raising project funds) to help bring Trio Plant-Based Restaurant into fruition.

Upon opening the brick-and-mortar restaurant, Hunter said, โ€œOur first month we made $57,000.โ€ Although they experienced immediate success, after several months the Woodcocks chose to bow out of the partnership. Hunter was given 100% control and ownership. He took on the role as sole owner in 2019.

Due to the transfer of ownership, Trio is now recognized as Minnesotaโ€™s first Black-owned, plant-based restaurant, known for specializing in 100% plant-based soul food.

โ€œItโ€™s been a road,โ€ Hunter said of the labor required. โ€œI been working 10 am to 10 pm for the last two years, but itโ€™s a happy 10 to 10. It can be stressful, donโ€™t get me wrong, but It feels better and rewarding because Iโ€™m helping my community.โ€

Hunter said, โ€œI do pop-ups, give money back to the community, and I served 220 people at the homeless shelter, all vegan food, all healthy.โ€ He also doesnโ€™t charge artists for displaying artwork in his establishment.

The owner is also passionate about promoting a healthy lifestyle and inclusivity. โ€œI try to help people with high blood pressure. I donโ€™t want you to feel uptight when you come in hereโ€ฆ You can wear what you want, because itโ€™s a plant-based restaurant.โ€

He also emphasized that patrons wonโ€™t be discriminated against if they wear fur or leather. Everyone is welcome.

Visiting Trio Plant-Based Restaurant can best be described as an upscale experience in an open layout with plentiful lime-green seating. Thereโ€™s colorful artwork and photography made by local artists on display. New Trio t-shirts and other merchandise are also available for sale.

As for the menu, customers can select a fresh variety of 100% plant-based soul food, appetizers, burgers, macs, wraps and desserts. Various plant-based soul-food options are available, including collard greens, cornbread with maple butter, mac and cheese, jackfruit ribs, southern slaw and yams.

In the future, Hunter aspires to open up Trio Plant-Based space as did Breaking Bread to provide individuals the option to rent out the kitchen so they can prepare and sell their own food. โ€œIโ€™m here to serve the community,โ€ Hunter emphasized.

Credit: Courtesy of TRIO

He shared this advice for youth: โ€œDonโ€™t give up when it gets hard, especially for my African American brothers. I know the streets call us, but itโ€™s a bigger voice that you gotta listen for, that we hear, but we ignore.

โ€œI want my brothers not to ignore that voice,โ€ said Hunter, โ€œbecause thatโ€™s your calling. The prize is later. My queens and kings are all diamondsโ€”some are just in the rough. Continue to do the right thing and never give up. Never give up on what your purpose is.โ€

Trio Plant-Based Restaurant is located at 610 W. Lake St. in Minneapolis.

UPDATE: Louis Hunter is now the sole owner of Trio. At this time of the coronavirus pandemic, the restaurant is offering pick-up and DoorDash orders. The store’s current hours are from 12 to 8 pm. For updates, visit the company’s Facebook page or website www.trioplant-based.com.

Louis Hunter also has a multi-service company he describes as โ€œour community landscaping and maintenance business. We do snow removal, gutters, refurbish furniture, commercial, and residential cleaning.โ€ Contact: 651-968-2131.

Ashley Lauren is a contributing writer at the MN Spokesman-Recorder.

2 replies on “Black Business Spotlight: Trio Plant-Based”

  1. Great article. Philando Castile fed the babies at the school he worked. Now his cousin is in the food business of healthy eating.

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