• Advertise
  • Donate
  • Subscribe
    • Become a print subscriber
    • Sign up for e-Newsletter
    • e-Editions
Saturday, May 27, 2023
No Result
View All Result
Minnesota Spokesman-Recorder
  • News & Features
    • National
    • Local
    • Special Editions
      • MLK Legacy
      • Black History Month
      • The MSR Celebrates Women’s History Month
  • All Sections
    • Opinion
      • Mellaneous by Mel Reeves
      • Word on the Street
      • Reaching Out From Within
    • Health + Wellness
      • Minnesota Cancer Alliance Breast Cancer Gaps Project
    • Sports
      • Timberwolves/NBA
      • Lynx/WNBA
        • 20 in 20
      • Twins/MLB
      • MN Wild/NHL
      • Vikings/NFL
    • Business
      • Small Business Month Celebration
      • Black Business Spotlight
      • Finances FYI
    • Arts + Culture
    • Photo Galleries
    • MSR Forefront Digital Roundtable Series
      • MSR Forefront Highlights
    • Go Green
    • Education
    • Bulletin
    • Jobs & Opportunities
      • Legals
  • Events
    • Submit an event!
  • Obits
  • Sister Spokesman
  • e-Editions
Minnesota Spokesman-Recorder
  • News & Features
    • National
    • Local
    • Special Editions
      • MLK Legacy
      • Black History Month
      • The MSR Celebrates Women’s History Month
  • All Sections
    • Opinion
      • Mellaneous by Mel Reeves
      • Word on the Street
      • Reaching Out From Within
    • Health + Wellness
      • Minnesota Cancer Alliance Breast Cancer Gaps Project
    • Sports
      • Timberwolves/NBA
      • Lynx/WNBA
        • 20 in 20
      • Twins/MLB
      • MN Wild/NHL
      • Vikings/NFL
    • Business
      • Small Business Month Celebration
      • Black Business Spotlight
      • Finances FYI
    • Arts + Culture
    • Photo Galleries
    • MSR Forefront Digital Roundtable Series
      • MSR Forefront Highlights
    • Go Green
    • Education
    • Bulletin
    • Jobs & Opportunities
      • Legals
  • Events
    • Submit an event!
  • Obits
  • Sister Spokesman
  • e-Editions
No Result
View All Result
Minnesota Spokesman-Recorder
No Result
View All Result

Deluxe Business Spotlight: Sammy’s Avenue Eatery continues entrepreneurial journey

by MSR News Online
December 14, 2021
62
SHARES
1.2k
VIEWS
Share on FacebookShare on LinkedIn
Sammy McDowell (l) and SBR Season 6 cohost Baron Davis

Sponsored content by:

For nearly 10 years, Sammy’s Avenue Eatery has been a mainstay for the community along West Broadway in North Minneapolis. The well-known café is a place of solace, offering local residents a dependable space for conversation as well as healthy options for dining out. “We love serving our diverse and thriving community – folks are real in North,” said owner Sammy McDowell.

Dipping into his personal savings and taking inspiration from his grandmother, Sammy opened the Broadway shop and hasn’t looked back, adding a food truck and a soon-to-open food hall just blocks from the original location. The latest project will fulfill his dream to mentor younger entrepreneurs to one day open their own restaurant business.

With plans for growth and incubator space on the horizon, it was the perfect time to reexamine the business. Fortunately, Sammy’s Avenue Eatery was one of six Black-owned businesses selected to be featured in Season 6 of the Small Business Revolution – an Emmy-nominated series by Deluxe, designed to help small businesses overcome marketing, finance and operational challenges.

- ADVERTISEMENT -

Harnessing the power of community

One of the first areas of improvement was refreshing Sammy’s website to highlight not only the fresh menu, but also capture the café’s spirit of hospitality.  The marketing team from Deluxe focused on designing a site that would greet online visitors the same way they are greeted in person – with a smile and a friendly ‘hello, what would you like?’

New website

A fresh, new logo

Along with the new website, the design team from Deluxe wanted patrons to feel the energy and comfort of owner Sammy, as well as the café’s commitment to freshness through its staple offerings. In addition to the new logo, the team also designed a signature wall mural as a backdrop to enhance the dining experience.

Adding some swagger to Sammy’s SWAG             

- ADVERTISEMENT -

Lastly, Deluxe wanted to provide an opportunity for fans of the neighborhood’s beloved café to support Sammy’s even further with branded merchandise. Not only will these items spread goodness in the community, but also offer another revenue stream for Sammy’s to grow even stronger.

Watch the Complete Makeover

To hear more about how this neighborhood café has become the backbone of North Minneapolis, head to Hulu, or smallbusinessrevolution.org, where Deluxe teams up with community leaders and industry, financial, and tech experts to help Sammy’s Avenue Eatery continue its entrepreneurial journey.

Support Black local news

Help amplify Black voices by donating to the MSR. Your contribution enables critical coverage of issues affecting the community and empowers authentic storytelling.

Donate Now!

ADVERTISEMENT
Previous Post

Tornadoes and climate change: What a warming world means for deadly twisters

Next Post

More walkers and bikers are dying on MN roads

MSR News Online

Reach the MSR staff at msrnewsonline@spokesman-recorder.com.

You Might Also Like

In history-making selection, Biden picks Gen. Charles ‘CQ’ Brown, Jr. as chair of Joint Chiefs of Staff
National

In history-making selection, Biden picks Gen. Charles ‘CQ’ Brown, Jr. as chair of Joint Chiefs of Staff

Black-owned farmers market in full swing this spring
Local

Black-owned farmers market in full swing this spring

Honoring Black Americans’ role in the inception of Memorial Day
National

Honoring Black Americans’ role in the inception of Memorial Day

Saints pitcher Woods Richardson keeps on trying
Sports

Saints pitcher Woods Richardson keeps on trying

Black Business Spotlight: West Indies Soul Food
Black Business Spotlight

Black Business Spotlight: West Indies Soul Food

For classical music trio The String Queens, it’s all about community
Arts & Culture

For classical music trio The String Queens, it’s all about community

Next Post
More walkers and bikers are dying on MN roads

More walkers and bikers are dying on MN roads

  • Facebook
  • Instagram
  • Twitter
  • YouTube
ADVERTISEMENT

The Latest News

In history-making selection, Biden picks Gen. Charles ‘CQ’ Brown, Jr. as chair of Joint Chiefs of Staff

In history-making selection, Biden picks Gen. Charles ‘CQ’ Brown, Jr. as chair of Joint Chiefs of Staff

Black-owned farmers market in full swing this spring

Black-owned farmers market in full swing this spring

Honoring Black Americans’ role in the inception of Memorial Day

Honoring Black Americans’ role in the inception of Memorial Day

Saints pitcher Woods Richardson keeps on trying

Saints pitcher Woods Richardson keeps on trying

Black Business Spotlight: West Indies Soul Food

Black Business Spotlight: West Indies Soul Food

For classical music trio The String Queens, it’s all about community

For classical music trio The String Queens, it’s all about community

Minneapolis
◉
77°
Sunny
5:32 am8:47 pm CDT
SunMonTueWedThu
84/61°F
88/66°F
88/66°F
88/66°F
88/68°F
Weather forecast Minneapolis, Minnesota ▸
ADVERTISEMENT
ADVERTISEMENT

Upcoming Events

Mar 31
March 31 @ 7:30 pm-May 28 @ 9:00 pm Recurring

Wit by Margaret Edson

Apr 14
April 14 @ 9:00 am-August 12 @ 5:00 pm

Paper Is People: Decolonizing Global Paper Cultures

May 29
10:00 am-4:00 pm Recurring

Preserving Nature Photos by Walter Griffin: REFLECTIONS

May 29
10:30 am-4:00 pm

Memorial Day Community Celebration at Lakewood Cemetery

View Calendar

Read our latest e-Edition!

ADVERTISEMENT
ADVERTISEMENT

Subscribe

  • Home/Office Delivery
  • Weekly e-newsletter
  • e-Editions

Support

  • Donate
  • Subscribe
  • MSR Newsstand Locations

Connect

  • About
    • MSR Staff
  • Contact
  • Send a news tip
  • About
  • Privacy Policy
  • Terms

© 2023 Minnesota Spokesman-Recorder

No Result
View All Result
  • News & Features
    • Local
    • National
  • All Sections
    • Arts & Culture
    • Health & Wellness
      • MN Cancer Alliance Breast Cancer Gaps Project
    • Business
      • Black Business Spotlight
      • Finances FYI
      • Small Business Month Celebration
    • Opinion
    • Sports
  • Events
  • Obits
  • Sister Spokesman
  • Donate
  • Subscribe

© 2023 Minnesota Spokesman-Recorder

 

Loading Comments...