Beyoncé’s Cécred haircare line is celebrating a major milestone: its first anniversary and its highly anticipated retail partnership with Ulta Beauty.
Beyoncé Knowles-Carter has once again left the Beyhive in awe. Just as fans were catching their breath after the frenzy surrounding “Cowboy Carter” concert tickets, Queen Bey dropped another game-changer—Cécred is expanding to Ulta Beauty. This exciting collaboration marks the brand’s first-ever retail partnership, arriving just in time to celebrate Cécred’s one-year anniversary.
“In the past year, we’ve helped so many people form a deeper connection with their hair, creating a community that challenges the conventional haircare brand. Partnering with Ulta Beauty is a monumental moment for us, helping bring Cécred to beauty aisles and salons nationwide.” —Beyoncé, in a statement to WWD
A Year of Transformation and Inclusivity
Since Cécred’s debut, it has been turning heads—and not just because it is Beyoncé’s brainchild. The brand has captivated attention for its inclusive ethos and scientifically backed formulas designed to cater to all hair types.
While fans were eager to try the products, some skeptics questioned whether the global superstar could truly create a brand that lived up to the hype. Could she really deliver top-tier haircare for all textures, especially given that Beyoncé has often kept her natural hair under wraps?
As always, Beyoncé is here to set the record straight.
“My vision for Cécred has always been to create an inclusive force of excellence—investing in research, science, and testing for all hair types. As a Black founder, there are misconceptions that we can only create products for hair like ours. Society has often made us focus on our differences, but our hair—whether coily, kinky, wavy, or straight—shares more similarities than we’re taught to believe. The success of our products across all hair types proves that when science drives innovation, results speak louder than bias.”
A Groundbreaking Retail Expansion
Starting April 6, Cécred’s clinically backed products, which were previously only available online, will take center stage in more than 1,400 Ulta Beauty stores.
Kecia Steelman, Ulta Beauty’s CEO, teased an exciting in-store experience:
“Cécred will have a prominent, high-visibility display, featuring life-size installations and a 360-degree immersive marketing campaign. It’s going to be one of our most amplified retail launches ever.”
The brand’s integration into Ulta’s salons also ties into Beyoncé’s deep-rooted connection to haircare. The inspiration behind Cécred stems from her upbringing in her mother Tina Knowles’ salon—a space where Beyoncé’s dreams of stardom were nurtured.
“My mother’s salon was where I first realized my dreams of becoming a performer. So much of who I am today comes from those days spent in her salon. It’s a true honor to create something special alongside her. Bringing together generations of wisdom, science, and technology into this line feels like a perfect fusion of the past and future.”
Ready to Shop?
Ahead of its Ulta launch, fans can explore and shop Cécred’s full range of products at cécred.com.
Originally posted by Haniyah Philogene of TheGrio.com.