Papa Johns is turning up the heat on innovation with a new multi-year partnership with Google Cloud, aiming to use artificial intelligence (AI) to elevate the customer experience—both online and in-store.
As part of the collaboration, Papa Johns has launched PJX, a dedicated innovation team that will leverage Google Cloud’s AI, data analytics, and machine learning (ML) capabilities. Their goal: to anticipate cravings, personalize offers, streamline delivery, and enhance customer service through AI-powered experiences.
Personalized pizza powered by AI
With tools like Google BigQuery, Vertex AI, and Gemini, Papa Johns plans to anticipate customer needs and make real-time, personalized suggestions—such as push notifications or emails about likely cravings for birthdays, sports events, or busy weeknights.
Smarter loyalty and marketing
Papa Johns will use generative AI models to offer dynamic loyalty rewards, tailored website and app experiences, and predictive promotions. Whether it’s a custom discount code or AI-timed campaign, the pizza chain aims to deepen customer engagement and increase order frequency.
AI-enhanced customer support
An AI-powered chatbot is in development to handle routine customer service questions and escalate complex issues to human agents. Voice ordering through the Papa Johns app is also on the roadmap, offering even more convenience for on-the-go users.
Operational upgrades and delivery optimization
Behind the scenes, Papa Johns will transition to a Google Cloud-based point-of-sale system, setting the stage for AI-driven automation, intelligent dispatching, and optimized delivery routes—enhancing speed and efficiency from “click to crust.”
“Our partnership with Google Cloud will enable us to take personalization to the next level,” said Todd Penegor, President and CEO of Papa Johns. “We’re not just reacting to orders—we’re anticipating needs and creating truly joyful pizza experiences.”
A tech-forward legacy
“Papa Johns has always embraced technology,” said Matt Renner, President, Global Revenue at Google Cloud. “Our data and AI tools will help them provide hyper-personalized service that builds deeper customer relationships.”
“PJX will bring together teams from Papa Johns and Google Cloud to elevate the experience at every touchpoint,” added Kevin Vasconi, Papa Johns Chief Digital and Technology Officer. “We’re continuing our legacy as a tech pioneer in the pizza space—with a commitment to Better.”