Black-owned brands are thriving while corporate America’s commitment to DEI is unraveling, leading to a call for economic fasts and boycotts to hold corporations accountable.
Pepsi
Posted inArts + Culture, Movies
‘Uncle Drew’ – geriatric legends relive glory days in hoops comedy
Rucker Park is home to the popular basketball tournament staged since 1950 on an outdoor court on 155th Street. Many promising prospects have honed their skills on the world-famous proving grounds en route to enviable NBA careers: Kevin Durant, Wilt Chamberlain, Kareem Abdul-Jabbar, Julius “Dr. J” Erving and Earl “The Pearl” Monroe, to name a few.
Posted inOpinion
Pepsi ad failed its multicultural audience
Pepsi ads aim to emphasize its youthful brand by championing it as “the choice of a new generation.” Not a bad marketing tool to turn its second-class status to Coca-Cola, its archrival, into an advantage. However, Pepsi’s recent commercial starring Kendall Jenner (of the Kardashian clan) was a fiasco. And, the backlash was fast and furious, because it preyed on […]