Black Business Spotlight: Makeup artist Kelexis McKinley built Slayage By Keke over 11 years from experimenting in the mirror after high school into a storefront beauty studio on University Avenue in St. Paul.SUBTITLE
Black Business Spotlight: Makeup artist Kelexis McKinley spent 11 years building Slayage By Keke from a home glam room to a storefront
Black Business Spotlight
This space is dedicated to offer snapshots of Minnesota’s Black-owned businesses.
The Purposed Parent: Sister Duo Delivers Essential Prenatal and Postpartum Support
Nigerian American sisters Praise and Peace Olowokere founded The Purposed Parent in 2022 to provide culturally competent prenatal and postpartum support for Twin Cities families, with a mission rooted in reducing Black maternal and infant mortality.
Unique Fashion and Accessories brings affordable style and resilience to Crystal
Black Business Spotlight: Unique Fashion and Accessories owner Betty Sanders built a decade-long boutique business rooted in survivorship, affordable style and community empowerment after two battles with breast cancer changed the direction of her life.
Black-led Arise Community Credit Union works to expand financial access for all
Black Business Spotlight: Arise Community Credit Union, founded through the Association for Black Economic Power in response to George Floyd’s murder, is building a community-rooted financial institution designed to serve residents historically excluded from traditional banking.
Urban Lights Music continues legacy as one of the Twin Cities’ last Black-owned record stores
Urban Lights Music, one of the last Black-owned record stores in the Twin Cities, has survived 32 years on University Avenue in St. Paul through industry shifts, the pandemic, civil unrest and construction by staying rooted in community and culture.
Big L’s Soul Food & Steakhouse brings flavor to George Floyd Square
Big L’s Soul Food Minneapolis opens in George Floyd Square as Larry Robinson grows a four-year food truck into a full-service community restaurant on 38th Street.
Ashley Bolden built Lynnmonade on mindset and mission
Lynnmonade founder Ashley Bolden built a wellness beverage brand rooted in mental health, holistic nutrition and positive affirmations from a backyard lemonade stand she started with her son during COVID.
One founder’s journey from the mountains of Jamaica to a Minnesota healing space
Amuure Holistic Healing founder Kenisha Ama’anii brings nearly two decades of wellness experience and a trauma-centered approach to massage therapy in the Twin Cities.
How Design by Melo is reshaping community spaces in the Twin Cities
Design by Melo founder Damaris Hollingsworth built a Twin Cities architecture and urban design firm rooted in affordable housing and community centered design after creating the opportunity she could not find.
Strive Publishing & Bookstore centers Black voices
In the heart of downtown Minneapolis, inside the Medical Arts Building, a unique literacy space is quietly transforming how stories are told, and who gets to tell them. At Strive Publishing & Bookstore, founder and CEO Mary Taris has created more than a bookstore, building a cultural hub rooted in representation, community, and the power […]
Turning setbacks into comebacks through credit repair
AIM Credit Repair LLC helps individuals rebuild credit while supporting financial literacy and second chances.
A self-care ritual grows into a mother-daughter candle and wellness business
Black Business Spotlight: Kobi Co. Minneapolis grew from a high school idea into a thriving candle and wellness business created by a mother-daughter team.
South Minneapolis Black-owned thrift store creates space for healing and access
The Thrifty Nifty thrift store Minneapolis location is helping South Minneapolis residents access affordable clothing while building community support near George Floyd Square.
Inner Peace
Inner Peace Fragrance Minneapolis began in Opal Robinson’s home kitchen, where she mixed personal care products for herself. Today, her handcrafted body oils, incense, soaps, and candles are sold at Midtown Global Market, offering customers sustainable ingredients, long-lasting scents, and a space centered on warmth and respect.
Internal Beauties
Kisha Triplett created Internal Beauties to help people feel confident from the inside out, blending noninvasive beauty services with a message of healing, self-acceptance and wellness.
The Curl District
Aubriana Jackson, founder of The Curl District, is redefining natural hair care in St. Paul by combining luxury service, healthy curls, and community-centered beauty rooted in Black culture.
Five-Star Chuck: A locksmith built on trust
One early winter morning in Oakdale, Minnesota, the cash drawer at a HomeGoods jammed shut with the night’s revenue locked inside. Management needed it opened immediately. The call went to one man: “Five-Star Chuck.” Less than an hour later, Charles “Chuck” Bradley was on site, opening the drawer with practiced precision. The store opened on […]
SOAR Stretch Therapy connects the dots
Roseann Stewart, better known as “The Stretch Lady,” has made it her mission to transform how Minnesotans think about wellness. Through her business, SOAR Stretch Therapy, she helps clients manage pain, improve mobility, and preserve long-term health. Stewart works with people recovering from injuries or surgeries, as well as those navigating aging joints, swelling, or […]
ProVisionAry Childcare
ProVisionAry Childcare in North Minneapolis brings cultural pride and community care together. Founder Danielle Tucker’s Afro-centric, home-based program focuses on faith, inclusion, and affirming every child’s identity.
Essential Salt Spa
After a 40 minute session changed her breathing and sense of smell, Greta Sher opened Essential Salt Spa in Minneapolis. The spa’s dry salt therapy circulates pharmaceutical grade sodium chloride to help clear airways and calm skin conditions. Sher says halotherapy supports, not replaces, treatment plans and is part of a more affordable, inclusive approach to wellness.
